1964 Thunderbird
For 1964 the look is new - yet the look is so typically Thunderbird. The ideas are those you’ve come to expect of the innovator, Thunderbird. The jet-age cockpit and flight deck instrument panel are hints of the trend-setting ideas you’ll find in Thunderbird for 1964. A new concept in car ventilation...totally new seating comfort...new convenience and luxury. Sure to be copied, this car remains as always... unique in all the world.
So different...so beautifully different!
Flight-Deck Instrument Panel
Instrumentation, controls, have jet-age efficiency and style. Swing-Away Steering Wheel with padded hub is but one example of the luxury equipment which comes standard on every Thunderbird. .
© Thunderbird Registry 2014-2020
Happening now...live from Dearborn the 1964 Thunderbird web
cam is at the scene of the introductory event. Don’t miss it!
1964 Thunderbird
For 1964 the look is new - yet the look is so typically Thunderbird. The ideas are those you’ve come to expect of the innovator, Thunderbird. The jet-age cockpit and flight deck instrument panel are hints of the trend-setting ideas you’ll find in Thunderbird for 1964. A new concept in car ventilation...totally new seating comfort...new convenience and luxury. Sure to be copied, this car remains as always... unique in all the world.
So different...so beautifully different!
Flight-Deck Instrument Panel
Instrumentation, controls, have jet-age efficiency and style. Swing- Away Steering Wheel with padded hub is but one example of the luxury equipment which comes standard on every Thunderbird. .
© Thunderbird Registry 2014-2021
Happening now...live from Dearborn the 1964 Thunderbird web
cam is at the scene of the introductory event. Don’t miss it!
Automobiles Furnished By
FORD MOTOR COMPANY
1964 Thundebird Hardtop
Here is the essence of a classic...the look that lasts long after the others fade. Here, too, is motion that is almost magic. Factors: 300-horsepower Thunderbird 390 V-8 engine, Cruise-O-Matic Drive, power steering and brakes. All standard, their combination puts you in complete command. And, between you and the road a superb cushioned-in-rubber suspension smooths the way.
© Thunderbird Registry 2014-2020
Thunderbird Essence
It is a unique kind of travel...so nearly effortless. It is unusual convenience as you travel: crank-adjusted vent windows, remote-controlled outside mirror, fender-tip turn signal indicators. It is regal comfort, individually adjustable shell contour seats, the trend-setting SIlent-Flo Ventilation System and many more. It is the sure knowledge that you have made one of the finest of fine car investments. Beyond these, it is a vital “something” which defies the calendar to keep this car “personally” yours. And “Thunderbird” is the word that says it all best.
© Thunderbird Registry 2014-2021
Thunderbird Essence
It is a unique kind of travel...so nearly effortless. It is unusual convenience as you travel: crank-adjusted vent windows, remote- controlled outside mirror, fender-tip turn signal indicators. It is regal comfort, individually adjustable shell contour seats, the trend-setting SIlent-Flo Ventilation System and many more. It is the sure knowledge that you have made one of the finest of fine car investments. Beyond these, it is a vital “something” which defies the calendar to keep this car “personally” yours. And “Thunderbird” is the word that says it all best.
1964 Thundebird Hardtop
Here is the essence of a classic...the look that lasts long after the others fade. Here, too, is motion that is almost magic. Factors: 300-horsepower Thunderbird 390 V-8 engine, Cruise- O-Matic Drive, power steering and brakes. All standard, their combination puts you in complete command. And, between you and the road a superb cushioned-in-rubber suspension smooths the way.1964 Thunderbird Landau
A new personal car of limousine elegance...graced by padded vinyl roof and glistening “S” bars, with interior inlays of simulated walnut. This is the formal Thunderbird.
© Thunderbird Registry 2014-2020
Landau Interior
Its walnut-like paneling is a hallmark. Swing-Away Steering Wheel is the only convenience of its kind: it moves aside to help you in or out. Also standard on all Thunderbirds are AM radio, new parking brake which releases automatically when you shift into gear, and retractable front seat belts with reminder light.
Landau padded vinyl roof
Available in black, white, blue, or brown. Cruise in your Thunderbird...people will know you are in a car that is different.1964 Thunderbird Landau
A new personal car of limousine elegance...graced by padded vinyl roof and glistening “S” bars, with interior inlays of simulated walnut. This is the formal Thunderbird.
© Thunderbird Registry 2014-2021
Landau Interior
Its walnut-like paneling is a hallmark. Swing-Away Steering Wheel is the only convenience of its kind: it moves aside to help you in or out. Also standard on all Thunderbirds are AM radio, new parking brake which releases automatically when you shift into gear, and retractable front seat belts with reminder light.
Landau padded vinyl roof
Available in black, white, blue, or brown. Cruise in your Thunderbird...people will know you are in a car that is different.1964 Thunderbird Convertible
Unique among the unique, the Convertible shows it has a top only when necessary (but then with beguiling ease). Other times the top remains concealed beneath that clean sweep of deck. Hidden, too, on all 1964 Thunderbirds (but no less appreciated) are self-adjusting brakes cooled by larger new 15-inch wheels...a battery-saving alternator...a major chassis lubrication interval of 100,000 miles or three years. Cruise in your Thunderbird and discover the difference in action.
© Thunderbird Registry 2014-2020
When you want the top, it’s there...
quickly and with complete ease. Flip a switch...Thunderbird does the rest. You needn’t stir from the driver’s seat. It stows as easily with nothing to button or fasten.1964 Thunderbird Convertible
Unique among the unique, the Convertible shows it has a top only when necessary (but then with beguiling ease). Other times the top remains concealed beneath that clean sweep of deck. Hidden, too, on all 1964 Thunderbirds (but no less appreciated) are self-adjusting brakes cooled by larger new 15-inch wheels...a battery-saving alternator...a major chassis lubrication interval of 100,000 miles or three years. Cruise in your Thunderbird and discover the difference in action.
© Thunderbird Registry 2014-2021
When you want the top, it’s there...
quickly and with complete ease. Flip a switch...Thunderbird does the rest. You needn’t stir from the driver’s seat. It stows as easily with nothing to button or fasten.What makes a Thunderbird a Thunderbird
Thunderbird comes fully equipped for your driving pleasure. Among the most notable items: 300-horsepower Thunderbird 390 V-8 - Cruise-O-Matic Drive - Automatic Parking Brake Release - Power Steering - Power Brakes - SIlent-Flo Ventilation System for the Hardtop and Landau - Swing-Away Steering Wheel - “Floating” Day/Night (inside) and Remote Control (outside) Mirrors - Individually Adjustable Shell Front Seats - Retractable Front Seat Belts with Reminder Light - Front Center Armrest (atop console) - Rear Center Folding Armrest - Padded Instrument Panel and Visors - Crank Adjusted Vent Windows - All-Transistor AM Radio - MagicAire Heater/Defroster - Electric Clock - Courtesy Lights - Dual Lens Door Lights for the Landau and Convertible - Glove Box Light - Trunk Light - Backup Lights - Lighted Ignition - Variable Speed Hydraulic Wipers (18-inch blades) and Electric Washers - Lighted Ash Tray - Complete Undercoating
© Thunderbird Registry 2014-2020
So different...
Thunderbird is so different it can make a difference in the way you feel. Every time you slip behind its wheel...hold its door aside for a friend to board...or accept its keys from a parking attendant...you’ll experience the special pleasure that is yours n a Thunderbird alone. A sense of satisfaction...a pride of ownership...comes with driving the one car that dominates the automotive scene. As a practical investment, no other car offers so many luxury features as standard equipment...or such excitingly different extra-cost options as those available on Thunderbird. No one has ever had to explain his decision to Thunderbird. Every reason is obvious. Everyone understands the strong temptation to own this car. Still, only one person in a hundred can fulfill this wish. Are you that one?Download the 1964 Thunderbird salesman’s guide
Thunderbird’s parking brake is different...it releases
silently, automatically, when you put the car in gear.
Thunderbird’s turn signal indicators are different...they’re
out on the front fenders - not on the instrument panel - so
you can check the indicators without taking your eyes from
the road.
Thunderbird’s control instruments are different...a moving
beam of light - like mercury in a thermometer - records
your speed. Conventional warning lights have vanished.
Jet-age instrument dials replace them...show you clearly,
instantly your oil pressure...and battery charge conditions.
You can even drive this Thunderbird without keeping your
foot on the accelerator. A new speed control lets you
maintain the speed you select for as long as you
like...automatically.
Rear seat passengers share an elegantly coved divan
whose shoulder-high channeled backcurves gracefully
forward along the sides of the car. The thoughtful
touch...an arm rest that folds down at the center of this
seat.
Thunderbird’s famous console is different. Its glove
compartment cover is elbow-high, lushly padded, to
provide an arm rest for driver and companion.
If you choose, the seat alongside the driver reclines and
the top extends to become a headrest.
What makes a Thunderbird
a Thunderbird
Thunderbird comes fully equipped for your driving pleasure. Among the most notable items: 300-horsepower Thunderbird 390 V-8 - Cruise-O-Matic Drive - Automatic Parking Brake Release - Power Steering - Power Brakes - SIlent-Flo Ventilation System for the Hardtop and Landau - Swing-Away Steering Wheel - “Floating” Day/Night (inside) and Remote Control (outside) Mirrors - Individually Adjustable Shell Front Seats - Retractable Front Seat Belts with Reminder Light - Front Center Armrest (atop console) - Rear Center Folding Armrest - Padded Instrument Panel and Visors - Crank Adjusted Vent Windows - All-Transistor AM Radio - MagicAire Heater/Defroster - Electric Clock - Courtesy Lights - Dual Lens Door Lights for the Landau and Convertible - Glove Box Light - Trunk Light - Backup Lights - Lighted Ignition - Variable Speed Hydraulic Wipers (18-inch blades) and Electric Washers - Lighted Ash Tray - Complete Undercoating
© Thunderbird Registry 2014-2021
So different...
Thunderbird is so different it can make a difference in the way you feel. Every time you slip behind its wheel...hold its door aside for a friend to board...or accept its keys from a parking attendant...you’ll experience the special pleasure that is yours n a Thunderbird alone. A sense of satisfaction...a pride of ownership...comes with driving the one car that dominates the automotive scene. As a practical investment, no other car offers so many luxury features as standard equipment...or such excitingly different extra-cost options as those available on Thunderbird. No one has ever had to explain his decision to Thunderbird. Every reason is obvious. Everyone understands the strong temptation to own this car. Still, only one person in a hundred can fulfill this wish. Are you that one?Download the 1964 Thunderbird salesman’s guide
Thunderbird’s parking brake is different...it releases silently, automatically,
when you put the car in gear.
Thunderbird’s turn signal indicators are different...they’re out on the front
fenders - not on the instrument panel - so you can check the indicators
without taking your eyes from the road.
Thunderbird’s control instruments are different...a moving beam of light -
like mercury in a thermometer - records your speed. Conventional warning
lights have vanished. Jet-age instrument dials replace them...show you
clearly, instantly your oil pressure...and battery charge conditions.
You can even drive this Thunderbird without keeping your foot on the
accelerator. A new speed control lets you maintain the speed you select for
as long as you like...automatically.
Rear seat passengers share an elegantly coved divan whose shoulder-high
channeled backcurves gracefully forward along the sides of the car. The
thoughtful touch...an arm rest that folds down at the center of this seat.
Thunderbird’s famous console is different. Its glove compartment cover is
elbow-high, lushly padded, to provide an arm rest for driver and
companion.
If you choose, the seat alongside the driver reclines and the top extends to
become a headrest.
1964 Thunderbird Options
Additionally, there are many options with which you can tailor your
Thunderbird to your taste.
© Thunderbird Registry 2014-2020
Sports Tonneau for the Convertible. Available in
8 colors, the molded fiberglass tonneau has
built-in headrests, provides a sleek, protective
cover for the entire rear compartment. Yet it is
quickly removable when you want room for four.
Convertible top operable, of course, at all times.
Wire wheels are 14-inch size, heavily chromed
with simulated knock-off hubs.
Power windows and power seats are separate
options which together can make your
Thunderbird nearly 100% automatic.
SelectAire Conditioner even gives you control
over the weather in your Thunderbird! Cooling
for summer, heating for winter, precise controls
to “adjust” the climate exactly to your preference.
Also for your consideration: “Concert Hall” Tone AM/FM Radio - Rear Radio
Speakers (regular or StudioSonic) - Automatic Speed Control - Sports
Tachometer - White Sidewall Tires - Full Wheel Covers with Simulated
Knock-Off Hubs - Tinted Glass - Rear Fender Shields (except with wire
wheels) - Spotlight - Leather Upholstery - Reclining Passenger Seat with
Head Rest - Transistorized Ignition System - Safety Convenience Control
Panel (vacuum power door locks, low fuel level light, door ajar warning
light, emergency flashers) - plus others
1964 Thunderbird Options
Additionally, there are many options
with which you can tailor your
Thunderbird to your taste.
© Thunderbird Registry 2014-2021
Sports Tonneau for the Convertible. Available in
8 colors, the molded fiberglass tonneau has
built-in headrests, provides a sleek, protective
cover for the entire rear compartment. Yet it is
quickly removable when you want room for four.
Convertible top operable, of course, at all times.
Wire wheels are 14-inch size, heavily chromed
with simulated knock-off hubs.
Power windows and power seats are separate
options which together can make your
Thunderbird nearly 100% automatic.
SelectAire Conditioner even gives you control
over the weather in your Thunderbird! Cooling
for summer, heating for winter, precise controls
to “adjust” the climate exactly to your preference.
Also for your consideration: “Concert Hall” Tone AM/FM Radio - Rear Radio
Speakers (regular or StudioSonic) - Automatic Speed Control - Sports
Tachometer - White Sidewall Tires - Full Wheel Covers with Simulated
Knock-Off Hubs - Tinted Glass - Rear Fender Shields (except with wire
wheels) - Spotlight - Leather Upholstery - Reclining Passenger Seat with
Head Rest - Transistorized Ignition System - Safety Convenience Control
Panel (vacuum power door locks, low fuel level light, door ajar warning
light, emergency flashers) - plus others
Build your 1964 Thunderbird
Choose your Thunderbird’s upholstery from the samples below. Leather upholstery is optional at extra cost.
© Thunderbird Registry 2014-2020
Paint Color Names
A Raven Black B Pagoda Green E Silver Mink F Arcadian Blue H Caspian Blue I Florentine Green J Rangoon Red L Samoan Coral M Wimbledon White N Diamond Blue P Prairie Tan Q Brittany Blue R Phoenician Yellow S Cascade Green T Sandshell Beige U Patrician Green W Rose Beige X Vintage Burgundy Z Chantilly BeigeUpholstery Color Names/Codes
Black Turquoise Silver Blue 76 57 51 Silver Blue Green Palomino 71 58 89 Beige Blue White 74 52 83 Blue Red Black 72 55 86 Black Palomino Blue 56 59 82 Rose Beige Beige Red 50 54 85Upholstery Samples and Materials
Hardtop $4,103
Landau
$4,199
Convertible
$4,537
Factory Installed Optional Equipment and Accessories
Prices:
SelectAire Conditioner
$415.10
Heavy Duty Battery
7.60
Rear Fender Shields
26.60
Tinted Glass with banded windshield
43.00
Leather Seat Trim
106.20
Two-tone Paint
25.80
(Hardtop only)
Power Seat - Driver
92.10
Power Seats - Driver and Passenger 184.10
Power Windows
106.20
Radio - AM/FM Pushbutton
83.70
Reclining Passenger Seat and Headrest 38.60
Safety Convenience Control Panel
45.10
see note below
Rear Seat Speaker
15.50
Automatic Speed Control
63.40
White Wall Tires, 8.15 x 15
42.10
Tonneau Cover
269.00
(Convertible only)
Transistorized Ignition System
51.50
Chrome Wire Wheels
415.20
comes with 8.00 x 14 wsw tires
Deluxe Wheel Covers
15,60
simulated knock-off hub style
Safety Convenience Control Panel includes:
•
Vacuum power door locks
•
Door ajar warning light
•
Low fuel level warning light
•
Simultaneous flashing parking and taillights
See your Ford Dealer for
details on many other
accessories which he can
install.
Build your 1964 Thunderbird
Choose your Thunderbird’s upholstery from the samples below. Leather upholstery is optional at extra cost.
© Thunderbird Registry 2014-2021
Paint Color Names
A Raven Black B Pagoda Green E Silver Mink F Arcadian Blue H Caspian Blue I Florentine Green J Rangoon Red L Samoan Coral M Wimbledon White N Diamond Blue P Prairie Tan Q Brittany Blue R Phoenician Yellow S Cascade Green T Sandshell Beige U Patrician Green W Rose Beige X Vintage Burgundy Z Chantilly BeigeUpholstery Samples and Materials
Hardtop $4,103
Landau
$4,199
Convertible
$4,537
Factory Installed Optional Equipment
and Accessories
Prices:
SelectAire Conditioner
$415.10
Heavy Duty Battery
7.60
Rear Fender Shields
26.60
Tinted Glass with banded windshield
43.00
Leather Seat Trim
106.20
Two-tone Paint
25.80
(Hardtop only)
Power Seat - Driver
92.10
Power Seats - Driver and Passenger 184.10
Power Windows
106.20
Radio - AM/FM Pushbutton
83.70
Reclining Passenger Seat and Headrest 38.60
Safety Convenience Control Panel
45.10
see note below
Rear Seat Speaker
15.50
Automatic Speed Control
63.40
White Wall Tires, 8.15 x 15
42.10
Tonneau Cover
269.00
(Convertible only)
Transistorized Ignition System
51.50
Chrome Wire Wheels
415.20
comes with 8.00 x 14 wsw tires
Deluxe Wheel Covers
15,60
simulated knock-off hub style
Safety Convenience Control Panel includes:
•
Vacuum power door locks
•
Door ajar warning light
•
Low fuel level warning light
•
Simultaneous flashing parking and taillights
See your Ford Dealer for details on many
other accessories which he can install.
Two-tone combinations: colors
are available with Wimbledon
White roof (M), also Phoenician
Yellow (R) with Raven Black (A)
roof.
Landau Vinyl Roof is available in
black or white with all paint
colors and upholsteries, Blue
roof is available with blue
interiors; brown roof is available
with beige or Palomino interiors.
Convertible top is available in
black or white with all paint
colors and interiors; blue top is
available with blue interior.
1964 Thunderbird is ....
brought to you by the Thunderbird Registry, the world’s largest source of free information about the Ford Thunderbird. Read more about what makes Thunderbird ‘64 so different... so beautifully different. UPDATE, the 1964 Thunderbird introduction event is now taking place...watch the hidden 1964 Thunderbird web cam below to see what’s going on....
© Thunderbird Registry 2014-2020
Colors and Upholsteries
New more brilliant, richer Diamond Lustre Enamel in 19 single tones (al models), 19 two-tones (Hardtop). Color-keyed trim selections: (4 cloth/vinyl, 9 all-vinyl, 5 genuine leather and vinyl (optional). Your Ford Dealer will be most happy to show you exact samples of Thunderbird colors and trims. See the Ordering Guide.Dimensions
113.2” wheelbase; 61” front 60” rear treads; 205.4” length; 77.1” width; 52.5” (Hardtop) 52.6” (Landau) 53.3” (Convertible) design-load heightWheels and Tires
True-center wheels on precision- machined hubs. Tyrex cord precision- built tires, 8.15 x 15 on 5 1/2” safety rims. Optional: 8.00 x 14 with wire wheels.Engine
300-hp 4V/Thunderbird 390 V-8. Displacement 390 cubic inches; 4.05” bore x 3.78” stroke; 10.1 to 1 comp ratio; 4-barrel automatic choke carburetor; premium fuel; dual exhaust system. Thunderbird V-8 engine features include: aluminized/stainless steel mufflers; 36,000 mile fuel filter; 36,000 mile dry- type air cleaner; 6,000 mile (or 6-month) Full-Flow oil filter; aluminized valves; hydraulic lifters; 190 degree thermostat; 36,000 mile/2 year coolant-antifreeze (available-installed in production) 12-volt electrical system; 42-amp alternator; 65- amp-hr battery.Maintenance
In addition to 100,000 mile (or 3-year, which ever comes first) major chassis lubrication interval, Thunderbird offers the convenience of twice-a-year (or every 6,000 mile) oil changes and minor lubrications.Deep-Well Trunk
All-new trunk design with deep-well center section permits luggage to be loaded upright. Adds greater ease, even more convenience to Thunderbird travel.Light illuminates automatically when trunk lid is raised.Silent-Flo Ventilation
A trend-setting Thunderbird idea. Controlled stream of fresh air flows through the car. Smoke, stale air are expelled through rear outlet. Windows rolled up, you enjoy a ride free of outside noise, the freshest air regardless of the weather. (Hardtop and Landau)Comfort surrounds you
The Thunderbird seat is different...dramatic. The shell shape is new and scientifically contoured. Four pounds of foam cradle your body..give firm, luxurious support. Prices - some items illustrated or referred to as options, optional, or available are at extra cost. For the price of the Thunderbird with the equipment you desire, see your Ford Dealer. Comparative information in this catalog was obtained from authoritative sources, but is not guaranteed. The specifications were in effect at the time of approval for printing. The Ford Division of Ford Motor Company reserves the right to discontinue models at any time, or change prices, specifications, or design, without notice and without incurring obligation. Thunderbird is a product of Ford Motor Company, Dearborn, Michigan.So different...
so beautifully different.
Thunderbird ‘64 takes off where
others leave off.
Automobiles furnished by
FORD MOTOR COMPANY
1964 Thunderbird is ....
brought to you by the Thunderbird Registry, the world’s largest source of free information about the Ford Thunderbird. Read more about what makes Thunderbird ‘64 so different... so beautifully different. UPDATE, the 1964 Thunderbird introduction event is now taking place...watch the hidden 1964 Thunderbird web cam below to see what’s going on....
© Thunderbird Registry 2014-2021
Colors and Upholsteries
New more brilliant, richer Diamond Lustre Enamel in 19 single tones (al models), 19 two-tones (Hardtop). Color-keyed trim selections: (4 cloth/vinyl, 9 all-vinyl, 5 genuine leather and vinyl (optional). Your Ford Dealer will be most happy to show you exact samples of Thunderbird colors and trims. See the Ordering Guide.Dimensions
113.2” wheelbase; 61” front 60” rear treads; 205.4” length; 77.1” width; 52.5” (Hardtop) 52.6” (Landau) 53.3” (Convertible) design-load heightWheels and Tires
True-center wheels on precision- machined hubs. Tyrex cord precision- built tires, 8.15 x 15 on 5 1/2” safety rims. Optional: 8.00 x 14 with wire wheels.Engine
300-hp 4V/Thunderbird 390 V-8. Displacement 390 cubic inches; 4.05” bore x 3.78” stroke; 10.1 to 1 comp ratio; 4-barrel automatic choke carburetor; premium fuel; dual exhaust system. Thunderbird V-8 engine features include: aluminized/stainless steel mufflers; 36,000 mile fuel filter; 36,000 mile dry- type air cleaner; 6,000 mile (or 6-month) Full-Flow oil filter; aluminized valves; hydraulic lifters; 190 degree thermostat; 36,000 mile/2 year coolant-antifreeze (available-installed in production) 12-volt electrical system; 42-amp alternator; 65- amp-hr battery.Maintenance
In addition to 100,000 mile (or 3-year, which ever comes first) major chassis lubrication interval, Thunderbird offers the convenience of twice-a-year (or every 6,000 mile) oil changes and minor lubrications.Deep-Well Trunk
All-new trunk design with deep-well center section permits luggage to be loaded upright. Adds greater ease, even more convenience to Thunderbird travel.Light illuminates automatically when trunk lid is raised.Silent-Flo Ventilation
A trend-setting Thunderbird idea. Controlled stream of fresh air flows through the car. Smoke, stale air are expelled through rear outlet. Windows rolled up, you enjoy a ride free of outside noise, the freshest air regardless of the weather. (Hardtop and Landau)Comfort surrounds you
The Thunderbird seat is different...dramatic. The shell shape is new and scientifically contoured. Four pounds of foam cradle your body..give firm, luxurious support. Prices - some items illustrated or referred to as options, optional, or available are at extra cost. For the price of the Thunderbird with the equipment you desire, see your Ford Dealer. Comparative information in this catalog was obtained from authoritative sources, but is not guaranteed. The specifications were in effect at the time of approval for printing. The Ford Division of Ford Motor Company reserves the right to discontinue models at any time, or change prices, specifications, or design, without notice and without incurring obligation. Thunderbird is a product of Ford Motor Company, Dearborn, Michigan.So different...
so beautifully different.
Thunderbird ‘64 takes off where others leave off.
Automobiles furnished by
FORD MOTOR COMPANY